About Elixir MRE
Malibu Wellness Since 2003
Elixir MRE is a Malibu-based plant nutrition company focused on clean ingredients, functional simplicity, and everyday wellness.
Founded in 2003 on the California coast, Elixir MRE was created with a simple philosophy:
Build practical plant-based nutrition products designed for real life.
Long before wellness became mainstream, Elixir MRE was developing organic meal replacements and functional nutrition products centered around ingredient quality, convenience, and sustainable daily use.
What started in a Malibu kitchen evolved into a nationally distributed wellness brand carried in gyms, health stores, and retail locations throughout the United States, including Gold’s Gym Venice Beach and more than 200 retail locations nationwide.
Today, Elixir MRE remains independently owned and committed to creating honest nutrition products designed for active lifestyles, recovery, wellness, and longevity.
OUR PHILOSOPHY
We believe wellness should feel natural, approachable, and sustainable.
At Elixir MRE, our focus has always been on creating products that fit into everyday life without unnecessary fillers, exaggerated claims, or overbuilt marketing.
Our approach is rooted in:
Clean plant-based ingredients.
Functional nutrition.
Practical wellness.
Daily usability.
Long-term consistency.
The goal has never been hype.
The goal has always been creating products people can genuinely live with every day.
MALIBU ROOTS
Malibu has always influenced the spirit of Elixir MRE.
The culture of movement, wellness, ocean living, recovery, fitness, and conscious nutrition shaped the brand from the beginning.
From early mornings along the Pacific Coast Highway to workouts at Gold’s Gym Venice and long days balancing work, training, and life, Elixir MRE was designed to support active people looking for cleaner and more practical nutrition options.
That same philosophy continues to guide the company today.
ELIXIR MRE
Our original plant-based meal replacement was designed to support convenient daily nutrition for active lifestyles.
Available in:
Chocolate
Green Berry
Formulated with plant-based ingredients and functional nutrition support, Elixir MRE was created for people looking for a more practical approach to wellness and meal replacement nutrition.
PHOENIX TEA®
Phoenix Tea was created as a daily wellness ritual inspired by balance, restoration, and intentional living.
A calming tea blend designed to complement wellness-focused lifestyles and everyday routines.
MOOKIE™
Mookie was developed to combine convenient nutrition with indulgent flavor.
The Meal Cookie was designed for life on the go while still supporting a wellness-conscious lifestyle.
Available flavors include:
Chocolate Chip Peanut Butter
Snickerdoodle
Brownie
Oatmeal Chai Raisin
Peanut Butter
THE LONG GAME
Over the years, wellness trends have changed, the supplement industry has evolved, and the Malibu community itself has faced enormous challenges.
Through every season, Elixir MRE has continued focusing on the same core idea:
Create honest plant-based nutrition products designed for everyday life.
No inflated promises.
No unnecessary complexity.
Just practical nutrition built for consistency and longevity.
EST. MALIBU, CALIFORNIA
2003 — Founded in Malibu
2005 — Expanded into Gold’s Gym Venice Beach
2012 — National distribution growth
2016 — Available in 200+ retail locations
2018 — Rebuilt following the Woolsey Fire
Today — Independently owned and Malibu-based
FUEL YOUR FITNESS
Plant-based nutrition inspired by the California coast.
Meal replacements.
Wellness tea.
Functional snacks.
Everyday nutrition.
Elixir MRE. Malibu, California. Since 2003.